Commercial & Regional Leadership

Mexico + USA experience

EDUARDORAMOS.

Growth is not a presentation.

It has to hit the P&L.

15+ years leading B2B commercial growth, market development and business operations across Mexico and the United States.

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Eduardo Ramos, professional portrait in a navy suit and white shirt

Commercial & Regional LeadershipPuebla, Mexico

P&L
B2B
Distribution
Strategic Accounts
Market Development

Documented results

+30%
Annual growth at Pinturas SW
Business unit · full P&L ownership
+20%
Market share
Univar Solutions
+55%
Profitability
Bureau Veritas CPS
15+
Years in B2B commercial leadership
Mexico + USA
USD$750K+
Annual B2B portfolio managed
Univar Solutions
MXN$24M+
Annual run-rate contributed
Sherwin-Williams México

Evidence

Selected business cases

Not a chronology. Four operations — read as mandate, execution and result.

01Pinturas SWP&L ownership+30%Annual growth

Case 01

Business unit growth & cost control

Authorized Sherwin-Williams Distributor

Oct 2020 – Dec 2023

General Manager / Business Unit Operator

Mandate: Full ownership of the business: sales, profitability, pricing, inventory, collections and commercial strategy.
Execution: Ran the commercial operation for 20+ recurring monthly customers and expanded the portfolio in the industrial segment.
Result: Sustained 30% annual growth. Operating costs down 15% (2022 vs. 2021). Regularized MXN $750K in overdue balance with Sherwin-Williams, bringing the account to zero credit days within nine months.

Key figures

+30%
Annual growth
−15%
Operating costs
2022 vs. 2021
MXN$750K
Overdue supplier balance regularized
To 0 days in 9 months
+25%
Industrial portfolio expansion

02Univar SolutionsStrategic accountsUSD$750K+Annual industrial portfolio

Case 02

Industrial account development

Strategic industrial accounts & distributors

Apr 2019 – Jan 2021

Key Account Manager

Mandate: Commercial development of strategic industrial accounts and distributors.
Execution: Managed an industrial portfolio of USD $750K+ a year and opened 15 new corporate accounts.
Result: Portfolio up 30%; market share up 20%. Recognized as a Top 50 Global Key Account Manager.

Key figures

USD$750K+
Annual industrial portfolio
+30%
Portfolio growth
+20%
Market share
15
New corporate accounts

03Bureau Veritas CPSProfitability+55%Profitability

Case 03

Profitability & strategic accounts

Strategic accounts · industrial & manufacturing

Aug 2018 – Mar 2019

Key Account Manager

Mandate: Commercial development of strategic accounts in the industrial and manufacturing sectors.
Result: Profitability up 55%. USD $200K+ in contracts secured and MXN $1M+ in new business developed. Expanded commercial presence in industrial and manufacturing sectors.

Key figures

+55%
Profitability
USD$200K+
Contracts secured
MXN$1M+
New business developed

04Sherwin-Williams MéxicoRegional growth130%Quota achievement

Case 04

Regional dealer development

Dealer channel · assigned territory

2013 – 2016

Dealer Sales Representative Sr.

Mandate: Develop and grow the distributor channel in an assigned territory.
Execution: Strengthened the regional distributor network and contributed to a MXN $24M+ annual commercial run-rate.
Result: Quota achievement of 130% and 122%. Market share up 15 points.

Key figures

130%
Quota achievement
122%
Quota achievement
+15 pts
Market share
MXN$24M+
Annual run-rate contributed

Executive profile

Strategy.Execution.Results.

A short perspective on commercial leadership, P&L and execution.

01Strategy
Where growth is. Where margin is lost. What limits execution.
02Execution
Priorities become decisions. Decisions become actions.
03Results
Actions show up in the numbers — revenue, margin, cash.

Operating model

How I run a commercial operation

Commercial leadership starts by understanding three things: where growth is, where margin is being lost, and what is limiting execution.

01
Market
- Territory
- Segmentation
- Channel
- Strategic Accounts
- Opportunity Mapping
02
Pricing
- Margin
- Mix
- Commercial Terms
- Profitability
03
People
- Leadership
- Accountability
- Coaching
- Field Execution
04
KPIs
- Forecast
- Pipeline
- Revenue
- Margin
- Collections
05
Execution
- Cadence
- Priorities
- Follow-up
- Field Discipline

Strategy → Execution

Strategy only creates value when priorities become decisions, decisions become actions, and actions show up in the numbers.

01Market
02Pricing
03People
04KPIs
05Execution

Entry plan

The first 90 days

How I enter a commercial or regional operation.

Day 30
30
Diagnose
- Market
- Team
- Accounts
- Pricing
- Inventory
- Pipeline
Day 60
60
Prioritize
- Segments
- Key Accounts
- Pricing
- Quick Wins
- KPIs
- Commercial Cadence
Day 90
90
Execute
- Forecast
- Account Plans
- Profitability
- Field Execution
- Growth Plan

Eduardo Ramos speaking at a podium with a microphone

Leadership

Leadership is alignment.

Direction matters.

Execution depends on whether the team understands the priorities, the numbers, and what winning looks like.

10+

People per team led

Set direction.

Drive execution.

Own the result.

Range

Mexico roots.US market experience.

Commercial experience built across industrial B2B, distribution, strategic accounts and high-execution consumer environments in Mexico, New York and New Jersey.

Eduardo Ramos with event credential beside the MTV Video Music Awards Moonman — MTV Video Music Awards — on credential, executing.

Eduardo Ramos at a premium event step-and-repeat backdrop — Premium brand environments.

Eduardo Ramos in a navy blazer in Lower Manhattan, New York — New York.

New York & New Jersey · 2024–2026

Execution for global brands: Modelo · Maestro Dobel · Disney · MTV

200+
Premium activations
50,000+
Consumer interactions (2024–2025)
75%
Average conversion in consumer interactions
10+
People coordinated per activation

Cover of SIN MARGEN — Ventas y decisiones bajo presión real, by Eduardo Ramos

The framework behind how I think about selling, margin and decisions — written in Spanish from fifteen years of selling in Mexico and the United States.

“Todos quieren vender. Pocos saben mover una decisión.”

TranslationEveryone wants to sell. Few know how to move a decision.

Método RAMOS

R — Research
Antes de hablar, ya sabes dónde está el dinero.
TranslationBefore you speak, you already know where the money is.
A — Apertura
Los primeros 90 segundos definen si te escuchan o te ignoran.
TranslationThe first 90 seconds decide whether they listen or ignore you.
M — Mapeo
El cliente te dice cómo venderle. Tu trabajo es escuchar.
TranslationThe client tells you how to sell to them. Your job is to listen.
O — Oferta
No vendes producto. Vendes impacto en el negocio del otro.
TranslationYou don’t sell product. You sell impact on the other business.
S — Sell & Scale
Cerrar no es el final. Es donde empieza el dinero de verdad.
TranslationClosing is not the end. It is where the real money starts.

Principle · S — Sell & Scale

El carisma no escala.El proceso sí.

TranslationCharisma doesn’t scale. Process does.

Results that depend on one person don’t scale. A commercial operation grows when the method is repeatable — research before the conversation, an opening built on context, listening for the real obstacle, an offer tied to the client’s problem, and follow-through after the close.

“El vendedor que cierra y desaparece construye transacciones. El que cierra, cumple y da seguimiento construye una cartera.”

TranslationThe seller who closes and disappears builds transactions. The one who closes, delivers and follows up builds a portfolio.

SIN MARGEN · El Método RAMOS

Read an excerpt Buy on Amazon

Chronology

Experience

Jan 2024 – Feb 2026
Brand Besties
New York & New Jersey, USA
Territory Operations & Commercial Execution Lead
200+ premium activations for global brands — Modelo, Maestro Dobel, Disney, MTV. Staffing, logistics and end-to-end execution.
Oct 2020 – Dec 2023
Pinturas SW
Authorized Sherwin-Williams Distributor
General Manager / Business Unit Operator
Full P&L ownership. 30% sustained annual growth; operating costs −15%.
Apr 2019 – Jan 2021
Univar Solutions
Key Account Manager
USD $750K+ industrial portfolio. Top 50 Global Key Account Manager.
Aug 2018 – Mar 2019
Bureau Veritas CPS
Key Account Manager
Profitability +55%; USD $200K+ in contracts secured.
Sep 2017 – Aug 2018
Pinturas Prisa
Business Development Manager
10 new points of sale; MXN $2M+ in strategic contracts; institutional business with PEMEX and CFE.
2013 – 2016
Sherwin-Williams México
Dealer Sales Representative Sr.
Quota at 130% and 122%; market share +15 points.
2010 – 2012
Interceramic
Store Manager
Full store operation: inventory, daily operations and key clients.

LanguagesSpanish — native · English — B2–C1

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Contact

The next challenge.

Leading a commercial or regional operation where growth and profitability have to happen at the same time.

I set direction.

I drive execution.

I own the result.

Let’s talkLinkedIn Download CV

Email: eduardoracv@gmail.com
LinkedIn: linkedin.com/in/eduardoramos-global
Commercial & Regional Leadership: Puebla, MexicoMexico + USA experience

EDUARDORAMOS.

Documented results

Strategy.Execution.Results.

How I run a commercial operation

Market

Pricing

People

KPIs

Execution

Strategy → Execution

Diagnose

Prioritize

Execute

Leadership is alignment.

Mexico roots.US market experience.

New York & New Jersey · 2024–2026

SIN MARGEN

R — Research

A — Apertura

M — Mapeo

O — Oferta

S — Sell & Scale

Brand Besties

Pinturas SW

Univar Solutions

Bureau Veritas CPS

Pinturas Prisa

Sherwin-Williams México

Interceramic

The next challenge.